Tennessee Football’s “Dark Mode” reveal had the college football world’s attention on Monday.
It also had the comic book world peeking over, too.
Tennessee’s reveal video was set around the “Venom” theme. Perhaps it was based on the new “Venom” movie released this month.
Tennessee Football content creator Noah Halford tweeted out on Monday, “Just a kid who loves Spider-Man 3.”
Venom, for those who don’t know, is the more aggressive, more violent alter ego of Peter Parker’s Spider-Man in the Marvel Comics. The symbiote, as it’s called in the comics, makes its way over from the Daily Bugle to Knoxville, TN, in the video, wrapping up a Tennessee football player – in this case, Vols safety Jakobe Thomas was the model according to Halford.
Tennessee posted the video at 8:01 a.m. ET on Monday morning.
At 8:30 a.m. ET on Tuesday morning, the video has a whopping 2.4 million views. Tennessee’s Venom video has more than 542 replies and more than 4,700 retweets/quote tweets.
𝚍𝚊𝚛𝚔 𝚖𝚘𝚍𝚎 𝚎𝚗𝚊𝚋𝚕𝚎𝚍 ⚫️#GBO
pic.twitter.com/IMsIILImUt— Tennessee Football (@Vol_Football) October 28, 2024
More from RTI: Everything Tennessee HC Josh Heupel Said To Open Up Kentucky Week
That 2.4 million number is just on X, too. The video tallied an extra 1.6 million views on Instagram in the same time frame. That’s more than four million views in 24 hours.
Major props to Tennessee’s media content team. Mixing in pop culture with the in-theater Venom movie with Tennessee’s Dark Mode reveal is as unique of a reveal as you’ll see in the sports world this year.
How we made the Venom Dark Mode Uniform Reveal ⚫️🕸️
Shoutout to @CoreyHMedia for getting the animations to the finish line. Shoutout to @_lproductions_, @TwoTreyz, @johngcreative_, and @williamcrowder_ for helping out with the shoot! And shoutout to @jakobethomas2 for modeling! https://t.co/BHNdQPwl5U pic.twitter.com/etSH7RUHOP
— Noah Halford (@noah_halford) October 28, 2024
Now, though, it’s up to Tennessee’s team to perform on the field.
The Vols face another SEC rivalry game this weekend when No. 7 Tennessee hosts Kentucky at 7:45 p.m. ET in Neyland Stadium.
Stay tuned to Rocky Top Insider for live, on-site coverage of the Vols’ game on Saturday.
