Tennessee sports bettors can expect a new player in Tennessee’s sports betting industry. WynnBET has just had its sports betting license approved. Once it passes its security checks and meets Tennessee license requirements, it can go live in Tennessee. WynnBet Tennessee will be the fifth sportsbook to launch in Tennessee, after DraftKings, FanDuel, BetMGM, and Action 24/7. This early lead will give WynnBET time to acquire customers and carve out its own slice of the market before it gets too crowded.
What Is WynnBET?
Bettors who frequented Las Vegas before the pandemic may recognize Wynn Resorts. It has two hotels in Vegas and another two in Macau. In 2018, Wynn Resorts expanded into mobile sports betting by partnering with BetBull, a European sports betting company. With an experienced sports betting partner, Wynn Resorts released its sports betting app, WynnBET.
A few other resort companies have made sportsbook apps. They’re offering customers another convenient amenity that’s spreading across the country. It also gives casino resort companies the chance to expand their brands past their resorts.
How Many States Is WynnBET In Now?
WynnBET is live in three states:
- Colorado
- Michigan
- New Jersey
WynnBET has had time to prove its concept in these states. However, WynnBET has also secured market access to:
- Indiana
- Iowa
- Massachusetts
- Nevada
- Ohio
- Tennessee
The next state on WynnBET’s radar is Virginia, where WynnBET has submitted its license application. It’s a steady growth rate that will bring WynnBET to some of the most competitive markets in the United States.
Tennessee’s market access comes three weeks after WynnBET’s Michigan launch. WynnBET isn’t resting on its current markets. It’s making sure it continues to grow rapidly. It seems to be part of a strategy that will confer a permanent boost to its business when the pandemic ends.
How WynnBET’s Launches Could Impact Its Future
WynnBET is preparing to launch in more states than it’s currently in. It’s part of an accelerated growth strategy in which the company seems to be trying to maximize its market share before casinos reopen. It takes a long time to build a casino and resort. However, mobile sportsbooks can enter the market faster. They’ll continue generating revenue after the pandemic ends and bettors return to the casinos.
But Wynn Resorts won’t be limited to bettors coming to their casinos. WynnBET will expand the resort company’s reach throughout the country and create new sources of revenue. It’s creating a buffer for itself that’ll propel its return to normal when its resorts fully reopen.
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