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8. Nike
Wearing new clothes feels good. Because you look good. Gives you swag. And that’s in real life. One could argue it’s even more exaggerated in sport where swag is everything. For me, the celebration over the Nike deal was a little over the top. (Never been big into runways, I suppose…) But even I would admit that that whole spectacle was yet more proof of the new energy this once stale program has found. Yet more evidence that Tennessee is turning the page entirely for what will surely go down as one of the program’s darker stretches. Plus, the players love the new duds. That’s gotta count for something. Vols look tight. Vols play right.
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